Shorewood Today is a full-color community magazine providing useful information about the Village of Shorewood and offering news and feature stories about the people, places and things that make the Shorewood community a special place to live, do business and raise a family. The magazine is an important example of successful collaboration between the Shorewood School District, Village government and the Shorewood Business Improvement District, with additional support from Shorewood’s Marketing Program.

Shorewood is extremely proud of the accomplishments of this high-quality magazine. Shorewood Today is a powerful marketing tool that links residents and business owners and showcases all the benefits of living and working in the Village. We applaud our team of talented writers, photographers and designer for working so well together.

Shorewood Today is mailed to every Shorewood household four times per year. For more information, e-mail today@shorewoodwi.com.

Our new public art event, “Best Seats in the House,” is the talk of the town! “Best Seats in the House” features 41 custom-decorated benches throughout the Shorewood business district and other landmark locations. Pick up a brochure at any participating business, Village Hall, or visit www.shorewoodwi.com. The website also features photos of each bench and a special online bidding form where you can submit your bid to purchase a bench at the close of the event. A public auction will be held on August 29 at Hubbard Park Lodge when all the benches will be sold to benefit the Shorewood Foundation, the event’s presenting sponsor. If you can’t make it to the auction, you can bid on your favorite bench RIGHT NOW! After you make a bid online, a reply will be sent to your e-mail right away verifying your bid.

Bench notecards for sale! Commemorate the event by purchasing notecards featuring color photographs of each of the 41 benches (photography by Jaci Sumner of Gloss Photography). The notecards are packaged in four groups of 10 cards each (the last pack has 11 cards to equal 41 benches). Cards can be purchased for $12 per pack (including envelopes) or save $8 and buy all 4 packs for only $40. Visit the Village Hall Customer Service Desk on Monday-Friday from 8 a.m.-5 p.m.- hurry, cards are available in limited quantities, and when they are gone, they are gone!

Public Auction on Sunday, August 29: Our benches will be auctioned off to the highest bidders at Hubbard Park Lodge on Sunday, August 29, from 4:30-7:30 p.m. The event is open to the public and admission is $10 per person and includes complimentary appetizers (there will be a cash bar). Bring your friends and neighbors and attend the auction to bid on a bench and meet all the talented artists!

Don’t miss the last great days of Shorewood’s popular public art event! Take a walking tour and grab your favorite seat with “Best Seats in the House.”

Get ready for world-class cycling through the Shorewood Business District along North Oakland Ave. and adjacent residential streets!

On a new date in a new month, Shorewood’s 7th annual Criterium Cycling Classic, presented by the Shorewood Business Improvement District with title sponsors Tim Hart D.D.S/Je.sse Smith D.D.S. and Jerry Pearce/Rainbow Jersey Bicycles, will welcome the summer season to the community. This year’s race on Thursday, June 17, will feature continuous cycling action (beginning at 5 p.m.) with international racers, a Kids’ Roll, and plenty of free family fun!

Ever see a pack of pro bicyclists racing arm-against-arm at speeds topping 35 miles per hour? Now’s your chance to watch from so close a vantage point that the energy and breeze of momentum will blow you away! This year’s race is being staged by Tour of America’s Dairyland - and Shorewood is the very first race to kick off the series that runs from June 17-27. (Visit www.tourofamericasdairyland.com for a complete race schedule.)

The Shorewood women’s Pro/Am race starts at 5 p.m., followed by a Junior Bike Roll sponsored by
Baskin Robbins 31 Flavors (at approximately 6:15 p.m.) for neighborhood children ages 3-7 with
helmets. The men’s Pro/Am race starts about 6:45 p.m.

Make it a great summer afternoon and evening in Shorewood! Grab some great grub from North Star American Bistro at Olive St. and Oakland Ave. – or enjoy patio dining and special offers from many of Shorewood’s award-winning restaurants and pubs. Get a frosty brew at the beverage tent (also at Olive St. and Oakland Ave.), sponsored by The Establishment Salon. Then be sure to stay after the race to meet the racers after the awards ceremony about 8:15 p.m. at the start/finish line at Oakland Ave. and Marion St.

Corporate sponsors for the race include the Garden Room, Eastmore Real Estate, The Cornerstone, the Village of Shorewood Marketing Program, Harry’s Bar & Grill, Shorewood Family Chiropractic, Culver’s of Shorewood, Harleys: The Store for Men, Chiropractic Company, Allstate Insurance/Andrew McCabe Agency, Edward Jones/Mike O’Brien, Integrative Health Services, DAAR Engineering, Village Pub & Grill, Baskin Robbins 31 Flavors, North Star American Bistro, The Establishment, LaLonde Contractors, Caprile Marketing/Design, Friends of the Shorewood Library, The Plaisted Group, Starkmedia, Lakefront Brewery, Village of Shorewood Trustees, the Village of Shorewood, the Shorewood Police Department, the Shorewood Department of Public Works and the Shorewood School District.

Catch the complete Tour of America’s Dairyland Pro-Am bicycling series presented by Wisconsin Milk Marketing Board in 11 Wisconsin communitities: Shorewood, Thiensville, Grafton, Appleton, Elkhart Lake at Road America, Sheboygan, Waterloo, Greenbush, Fond du Lac, Milwaukee on Downer Avenue, and Waukesha.

The Village, the State Department of Transportation (DOT) and other stakeholders have labored for more than two years to prepare a construction plan that can be completed in one construction season and that will allow continual use of the road and access to businesses and residential side streets during construction.

Shorewood businesses NEED YOUR SUPPORT – especially now during construction. We want to make sure our businesses not only survive, but thrive, during this challenging time. Spend the day and shop and dine in our Village. Our specialty boutiques and award-winning restaurants, pubs and cafes, conveniently located along Oakland Ave. and Capitol Dr., are waiting to serve you. If you are visiting a business on Capitol Dr., please note that it is one-way traffic only going east from Oakland Ave. Watch for signage directing you to alternate parking on adjacent side streets. Please shop Shorewood – our business owners will be most appreciative!

For detailed information about the full project and the timing of various construction phases, please visit www.villageofshorewood.org or www.capitoldrive.info.

The Shorewood Business Improvement District (BID) is proud to host the 7th annual Shorewood Criterium on Thursday, June 17! For this year’s race, the Shorewood BID is partnering with the Tour of America’s Dairyland (ToAD) race series to bring world-class bike racing to Shorewood. Tour of America’s Dairyland offers high-energy cycling action featuring the best of professional and amateur racers from across the country (www.tourofamericasdairyland.com). The complete race series runs from June 17- 27 in southeastern Wisconsin.

Over the past six years, the Shorewood Criterium has grown to become one of the Village’s most popular summer events. Thousands of residents and guests plan a special summer evening around the race course by inviting friends and family to join them on their lawns for a front-row seat. Plus, hundreds more join together to cheer on the racers at the thrilling finish line on Oakland Ave.

Corporate sponsors are now being sought for this exciting racing event! Sponsors will be prominently spotlighted in a comprehensive marketing campaign that includes race course signage, print ads, posters, website exposure and a full-color program mailed to every Shorewood household (7,000 quantity). For more information about the race or sponsorship opportunities, contact Shorewood BID Executive Director Jim Plaisted at 414.272.5823 or jim@shorewoodwi.com.

The Criterium is one of the many reasons Shorewood is truly a special place! Mark your calendars now for June 17 and catch all the action on North Oakland Ave. in Shorewood’s business district and adjacent residential streets. The races kick off at 5 p.m. and include a Kid’s Roll for neighborhood children.

Enjoy a fabulous spring and summer in Shorewood and its award-winning business district – don’t miss all the action!

• Fri., April 23: Learn Over Lunch “The Secrets of Social Media” featuring a presentation by Starkmedia • 11:30 a.m.-1 p.m. Village Community Room (lower level of Library) with an Italian buffet. $20/per person. To reserve your spot, e-mail barb@shorewoodwi.com.

• Wed., May 12: Learn Over Lunch “Ask the Attorneys” featuring representatives from McDermott, Foley, Johnson & Wilson LLP • 11:30 a.m.-1 p.m. North Star American Bistro. $20/person. To reserve your spot, e-mail barb@shorewoodwi.com.

• Sat., June 5: Kickoff of “Best Seats in the House” public art event. Forty-one custom-decorated benches on display throughout the business district and other Shorewood landmark locations ’til Aug. 15.

• Thur., June 17: 7th Annual Criterium Cycling Classic featuring a new race management organization, Tour of America’s Dairyland. Visit www.tourofamericasdairyland.com.

• Other summer events: Shop and Dine events in the Business District and a three-part concert series at Hubbard Park (July and August) being planned.

The Shorewood Business Improvement District is pleased to announce its public art event for summer 2010 - and invites area artists to apply to participate. The theme for this year’s event revolves around a custom-made bench. Artists whose proposals are selected will be paired with a Village business or organization to be their sponsor. Each decorated bench will reside outside a storefront on public display in Shorewood’s business district through the duration of the event (June 5-August 15). A public auction will be held at the end of August, when the benches will be auctioned off to benefit the Shorewood Foundation, the event’s presenting sponsor. “Best Seats in the House” is being produced by the Shorewood Business Improvement District (BID).

Cash prizes will be awarded for the best five designs ($400 first place, $300 second place, $200 third place and two $100 honorable mentions). Each artist will receive a $100 stipend to cover the costs of supplies.

Postmark deadline for proposals is Friday, March 12. There is no fee to submit a design, and more than one entry can be submitted. Applications will be juried the week of March 15 with notification by March 19. Artists will need to pick up their bench on Saturday, March 27 in Shorewood. Artists will be given approximately 7 weeks to complete their work before a deadline of May 14 to return the decorated bench. Any media can be used to decorate and embellish the bench, including paint, mosaic and mixed media. The more unique and imaginative, the better!

After Shorewood’s very successful “Butterflies in Flight” public art exhibition last summer, this year’s “Best Seats in the House” promises to be an even bigger and better event. Let your creativity run wild by custom-decorating one of our handsome benches (size: 48 inches long x 36 inches high x 22 inches wide, weighing approximately 35 pounds). Enjoy the public display of your bench for over 2 months, including a plaque with your name on it. Your name will also be listed in an event brochure and on the Shorewood Business Improvement District website and other marketing materials.

SPECIAL NOTE: Seeking business sponsors for this event! As a sponsor of the event, your name will be prominently displayed on a plaque mounted to the bench, which will be displayed in front of your store or business from June 5 to August 15. Your name will be included on the Shorewood BID website, in the event brochure, posters and other marketing materials. But most importantly, your business will be a DESTINATION this summer with a bench on display for 2+ months to attract new customers/visitors to your location. The cost for a business sponsorship is only $295.

“Best Seats in the House” will engage Shorewood’s attractive, walkable community this summer in a celebration of discovery as residents and guests stroll the business district to discover our fabulous benches! For more information and to request an artist or sponsor application, please e-mail barb@shorewoodwi.com or visit www.shorewoodwi.com.

Davis, a Shorewood resident, has some exciting plans for the Lodge. He says his goal is to attract families on a more regular basis. On his agenda is a Sunday morning family-friendly, lumberjack breakfast with pancakes and an omelet bar. Friday nights will bring the fun, quality and affordability of Captain Rusty’s popular fish fries along with The Brewhaus Polka Kings, already famous at the Lakefront Palm Garden.

Davis is looking forward to the new restaurant. “My wife and I are thrilled to take over operations at Hubbard Park Lodge. This historic building is an absolute gem and we are honored to begin a new era of restaurant operations that we hope will please our neighbors. Bringing the community together for good food and exceptional service in a family-friendly atmosphere are our primary goals,” he says.

The Lodge will keep its tradition of being open to the public on weekends and closed for private affairs during the week – plus the special buffet on Mother’s Day, Father’s Day and Easter. And as always, it will remain a beautiful setting for Saturday afternoon and evening weddings.

Hubbard Park celebrated 71 years last fall – it is one of 13 identical structures built across the U.S. as a Federal Works Progress Administration (WPA) Project initiated by Franklin D. Roosevelt’s administration during the Great Depression. Our Hubbard Park Lodge is one of only two of the original buildings left standing (the other is just outside Washington, D.C.).

Stop by Open Book soon at 4093 N. Oakland Ave. to finish off your holiday shopping, or sip a cup of coffee in the cafe (Open Book’s new private blend is now available by cup or bag. Open Book also offers gift certificates - let them choose their own special gift!

Your Card Is Waiting for You
Many Open Book members have not yet picked up their membership cards. Stop by any time, pick up your card and start enjoying the benefits of membership while doing your holiday shopping. Of course, you can still sign up to be a member if you have yet to do so! Visit the website at www.openbookcoop.com for more information.

Implementing green practices at anyone’s business can generate more profit and other added benefits. Consumers are becoming more socially conscious, and are looking to support green businesses. In an increasing difficult business environment, securing a green edge helps make a business more competitive and sustainable. It creates a healthier work environment for you and your employees, and also improves staff retention. All this, and helping the planet too!

Shorewood businesses are currently being solicited to participate in a new project sponsored by the Village of Shorewood Conservation Committee called the Green Leaf Award. The goal of the project is to promote green practices among local businesses. Only in its infancy, the project is looking to recruit and train volunteers to conduct green business audits for Shorewood building owners and business tenants. Topics covered in the audit will include energy, transportation, waste reduction, water and air quality, responsible purchasing, building and remodeling, food, and education. When a Shorewood business meets specified criteria it will receive a Green Leaf Award. The Shorewood Business Improvement District will acknowledge winners of a Green Leaf Award at its annual meeting held each fall.

The Conservation Committee is seeking local business owners who are interested in helping to plan the project and possibly be a guinea pig to test out the new green business audit tool being developed by the committee. If you are interested in learning more, contact Leah Dobkin at leahdobkin@aol.com.