Vision Statement: Shorewood will be a premier destination for businesses to locate and thrive including: A desirable location for cultural experiences; A vibrant dining and entertainment district; and, A walkable family-friendly community. Mission Statement: The mission of the Shorewood Business Improvement District is to: Promote and leverage dining and entertainment; Develop and solicit quality businesses; Focus, promote and enhance the brand image of the District; and, Monitor infrastructure. Initiatives and services: The District is a strong reference and referral for: Economic development Business retention and recruiting Advocacy Liaison with Village and expeditor Addressing quality of life issues Communication with businesses and property owners Business assistance/referral, source identification