The 5th annual Shorewood Criterium, presented by the Shorewood Foundation on July 17 will again wind its way through the heart of Shorewood’s business district and neighboring residential streets. “We’re excited about bringing this great race back to our community for the fifth year in a row,” says Tim Ryan, President of the Shorewood BID Board of Directors. “The Criterium’s successful record of attracting thousands of spectators and potential shoppers offers many advantages to businesses and we encourage everyone to join in and help promote the race.” Major/Title sponsors of the race are Tim Hart D.D.S. And Rainbow Jersey Bicycles.

The men’s and women’s Pro/Am races will start at approximately 4 p.m.

A Junior Bike Roll for neighborhood children ages 3-7 with helmets, sponsored by Shorewood’s Baskin-Robbins 31 Flavors and the Chiropractic Company, will take place at approximately 5:30.

The men’s races will start at about 6 p.m.

Plus, Shorewood shoppers are encouraged to register to win one of two Trek Lime bicycles by visiting any participating Shorewood business. Winners will be drawn at approximately 8 p.m. after the races are over on July 17.

Many thanks to our other race sponsors: Garden Room/Anaba Tea Room, Orthopaedic Hospital of Wisconsin, Eastmore Real Estate, North Shore Bank, Harry’s Bar & Grill, Harleys: The Store for Men, Culver’s in Shorewood, Hubbard Park Lodge, Sunrise Senior Living, American Family/Peter Gramoll Agency, Shorewood’s Baskin-Robbins 31 Flavors, Nehring’s Sendik’s on Oakland, Northshore Wheels, Shorewood Family Chiropractic, State Farm Insurance/Diana Kostal Agency, the Shorewood Men’s Club, Allstate Insurance/Andrew McCabe Agency, Chiropractic Company, Village Pub & Grille, North Star American Bistro, the Plaisted Group, Caprile Marketing/Design, Edward Jones/Mike O’Brien, Integrative Health Services, the Village of Shorewood Trustees, Keith Schmitz/KR PR, Shorewood’s Pick ’n Save/Roundy’s, Alliance Francaise de Milwaukee, Friends of the Shorewood Library, Gail Ganley/Coldwell Banker, Northshore Funeral Services, the Sprint Store, Stowell Associates SelectStaff, and Starkmedia.

Spectators are encouraged to stay after the race to meet the racers and purchase a variety of food items on sale from local businesses. For a complete racing schedule, visit www.internationalcycling.com. For more information about the Shorewood Business Improvement District, contact Jim Plaisted, Executive Director, at 414-272-5823 (jim@shorewoodwi.com).