5th Annual Criterium Cycling Classic Rolls Into Shorewood on July 17
Presented by the Shorewood Foundation

Get ready, Shorewood! The summer’s most fantastic bike race, the 5th annual Shorewood Criterium, returns to our Village on Thursday, July 17. This popular event is part of the Point Premium Root Beer International Cycling Classic - also known as “Superweek” - the world’s largest, multi-category cycling event in the U.S. This 40th annual event will take place from July 11-27 and feature races in 12 city centers throughout eastern Wisconsin.The Criterium is a powerful fusion of the best athletes in the world and today’s high-tech bicycles in an explosion of speed, power and excitement. The event features hundreds of top professional and elite amateur cyclists and teams from across the U.S. plus more than 20 foreign countries!

This year’s Criterium is presented by the Shorewood Foundation with Major/Title Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race is produced by the Shorewood Business Improvement District (BID).

The men’s and women’s Pro/Am races will start at approximately 4 p.m. The day’s events will also feature a Junior Bike Roll for neighborhood children ages 3-7 with helmets. Plus, Shorewood shoppers are encouraged to register to win one of two Trek Lime bicycles by visiting any participating Shorewood business. Winners will be drawn at approximately 8 p.m. after the races are over on July 17. Click here to learn more …

• Free Outdoor Community Night: Saturday, July 19: 6:30-10:30 p.m. A summer tradition on the lawn of Shorewood High School at Oakland Avenue and Capitol Drive. This year's event is sponsored by the Village of Shorewood as we welcome new residents to the community. Bring your lawn chair and blankets and join us for a special summer evening under the stars. There also will be snacks for sale and pre-movie entertainment. The whole family will love it!

• Showcase Shorewood: Saturday, September 13 A village-wide celebration designed to spotlight Shorewood businesses. Enjoy special offers from local merchants, free trolley rides, a fine art and fine craft fair, and a business expo on the lawn of Shorewood High School. Attention artists: If you would like to apply to the Showcase Shorewood Art Fair, please click here to download an application.

• Holiday Shopwalk: Saturday, December 6 Professional ice sculptors transform blocks of ice into dazzling creations at select businesses throughout the business district as shoppers prepare for the holiday season. Strolling carolers set the holiday mood as customers register to win products and services from Shorewood businesses. A guest appearance by Santa Claus tops off the day!