What makes Milwaukee PC unique is that it has grown while maintaining a philosophy of providing outstanding customer service, alongside aggressively competitive pricing. MPC has been able to compete in the Wisconsin market among national retailers like Best Buy, large mail-order direct companies like Dell and Gateway, and a myriad of smaller tier one and private label system integrators all over the country. Unlike these companies Milwaukee PC builds their own line of PCs and sells directly to the end-user through its own chain of retail branches.